From the moment that he was announced as winner of the BRITS Critics’ Choice Award in 2015, to 12 months later when he was nominated for 4 prestigious awards in the 2016 BRITS ceremony, James Bay’s journey has been exciting for the masses to follow. His debut album, Chaos and The Calm, entered the UK charts at No.1 in March and has been in the top 20 for a staggering 40 weeks, reaching platinum status in the UK. See more at www.jamesbay.com. 

A portion of profits from the sale of James Bay's strings go to WaterAid: WaterAid works in the world’s poorest countries helping communities to set up and manage practical and sustainable water, sanitation and hygiene projects. We also campaign locally and internationally to change policy and practice to ensure water and sanitation’s vital role in reducing poverty is recognized. See more at wateraid.org/us.